Bullet. Benefit. Close.

This FREE book is the tried and true method that gets you a 'YES'- whether you are pitching a client, buying a company, or convincing someone at home.

There is a reason some conversations turn into a raise, a yes, a signed client, a family that is actually on your side- and why other conversations are stuck in limbo.

The answer is always no, unless you ask. I'll train you how to ask.

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3
Moves
100+
Scripted conversations in the included Field Guide
1
File in your inbox

Bullet.

One point. Say the thing, not five things. The Bullet is a single sentence they can repeat

Benefit.

Their currency. Translate it into what they care about- money, time, risk, pride, etc. What they get out of it.

Close.

Make the ask. Name the next step and stop talking.

Life is a sales conversation.

You already know the sick feeling: you talked, they nodded, nothing moved. No deposit, no signature, no decision. Fear of failure,
People who succeed and get what they want do not wait to be discovered or judged and they definitely don't wait to take action. Over-planning, stuck in analysis paralysis, sitting in an AI conversation debating for four hours...come up for air already.
Successful people put a clean point on the table, they make it matter to the other person, and they make their ask. They then live with the answer or find a new path.
You already feel it. You want the raise and you leave the meeting proud of how well you explained yourself, and the number didn't change. You want your spouse to get on board with the trip or car you want and it turns into a debate instead of a decision. You want the client and they say "let me think about it." You want the kids to do the thing and it becomes an argument, because demand was the only tool in your hand.
Here is what changes when you learn to Bullet. Benefit. Close.
You walk in with one clean point. You say it in their language- what they get, what they stop worrying about, what gets easier for them. Then you ask. You let the answer come organically. The raise has a number attached, the vacation has a date. The client has a next step. The kids have a reason that isn't "because I said so." (Cute movie btw).
After this, conversations stop feeling like a test you might fail, they feel like a path. You know what to say first, what to say second, and when to stop talking. You stop carrying the maybe or 'one day' home in your chest.
People will wonder why they were never taught this or taxes in school, at the job, or handed down in the family. It's because they were taught to perform, not execute. This book executes.
Get it (it's f*cking free dude), practice it in the next real conversation you have. Watch how differently the room feels when you're in command.

"Every issue makes me rethink how I show up. It's the only one I open the day it lands."

Keisha T — Executive coach

"Jordan doesn't waste your time. This is the sharpest thinking on personal brand I've found."

Marcus D — Founder

"Sharp, honest, and immediately useful. I’ve changed how I talk about my work because of this."

David K — Indie founder

"Every issue cuts through the noise. It’s the only one I actually look forward to."

Lena R — Product lead

Jeremy Stauber

Beyond the Bureaucracy

I spend two decades inside banking, insurance, and government oversight. Then I left because the 9-5 was killing my soul. It was draining my energy and I was tired of being middle-class. This book is the conversation I wish I had published sooner, for myself and for everyone looking to do the same.

BeyondtheBureaucracy.com

Bullet. Benefit. Close.

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